Corporate Social Responsibility

Roxy-Pacific Holdings Limited recognises its responsibility to be good corporate citizens in its professional community and beyond. As such, each year we seek to achieve continual improvements in our Corporate Social endeavours and bring the wider community closer together in our common quest for a better tomorrow. This year, we are delighted to be part of several community initiatives which made a positive difference to the lives of our various beneficiaries and employees.

Corporate Social Responsibility

Roxy-Pacific Holdings Limited is a strong believer in giving back to the society beyond our professional business commitments, hence corporate social responsibility is an area we place high emphasis on. Through our corporate social initiatives, we strive to play our part to make the overall environment a better place for the community. Just like the previous years, we take pleasure in organising and participating in several community projects to create a positive impact in the lives of others.

Roxy Foundation Connects Hearts And Minds

Launched in 27 February 2015 by Emeritus Senior Minister Goh Chok Tong, the Roxy Foundation has been administered by the "Community Foundation of Singapore" to boost our outreach to the underprivileged children in the community. This year, the Foundation continued to support as well as fund various initiatives and events that benefitted these children.

Children Are Our Hope For The Future

s our prominent initiative, "Children Are Our Hope For The Future" entered its ninth year since its launch in 2007, we were purposeful in our efforts to reach out to the underprivileged children through helping to improve their living standard and raise the quality of their life. This year, Grand Mercure Roxy Singapore worked with Marine Parade Citizens Consultative Committee to organise meaningful annual corporate social responsibility events.

As part of our charity efforts under the framework of this initiative, our Executive Chairman cum Chief Executive Officer (CEO), Mr Teo Hong Lim led our annual car wash fund-raising event on 6 May 2016. Prominently located along the hotel driveway we washed a total of 120 vehicles and raised a sum of S$123,000. Thanks to the big-hearted support of our business associates and the general public. Concurrently, Mr Edwin Tong, Member of Parliament for Marine Parade GRC made an appearance as our Guest-of-Honour.

During the year, we also held our annual "Children Are Our Hope For The Future" dinner gathering on 28 July 2016 with Emeritus Senior Minister Goh Chok Tong as our Guest-of-Honour.

Alongside this charity event, the Group also topped up S$25,000 to the Roxy Children's Fund, which is managed by the South East CDC. Together with this amount, our community engagement programme for 2016 saw S$3,000 of the total donation go towards Swiss Cottage Secondary School for their students to voluntarily assist in the dinner. Additionally, 145 students from six other schools also received vouchers of S$300 each, while 15 Nanyang Polytechnic students and two students in the Marine Parade precinct were awarded S$1,000 individually to assist them in their learning journey. Overall, the fund gave out S$88,500 to assist students from various institutions.

On 24 June 2016, we proceeded with our yearly Iftar (Breaking of Fast) activity, which was organised to offer support to the beneficiaries of the Jamiyah Children Home, in the month of Ramadan. The event involved accompanying children from the home to break fast and have dinner together. In line with the practice of other years, we handed out a donation of S$5,000 to the home, while presenting the children with a S$10 Zakat each, so as to brighten up their festive mood. We were honoured to have Mr Tan Chuan Jin, Minister for Social and Family Development preside over the event to lend importance to it.

Subsequently, on 30 June 2016, we held our second Iftar event for the beneficiaries of Montfort Care. For this event, we brought 19 senior citizens on a Hari Raya shopping trip to the vibrant Geylang Serai. The elderly were each given a Zakat of S$50 each to spend at the outing.

Apart from helping underprivileged children with their education and daily expenses, the Group also did not forget to infuse some joy and glee into their lives. As part of our annual September holiday activity, we treated 248 children and families from Montfort Care to the highly anticipated "The Secret Life of Pets" animation movie matinee at I12 Katong on 8 September 2016.


  • Mdm Ruth Cheng Fong Leng, PBM District Councillor of South East CDC receiving the donation cheque on behalf of the Roxy Children Fund from Mr Teo Hong Lim, Chairman and CEO of Roxy-Pacific Holdings Limited as witnessed by Emeritus Senior Minister Goh Chok Tong.

  • Children from St Hilda's Kindergarten performed alongside the Executive Directors' spouses during the Roxy Foundation Chinese New Year lunch.

  • Mr Klaus Gottschalk and Mr Samuel Ng posing together with families residing at Marine Parade during the "The Magic of Christmas" event.

  • Grand Mercure Roxy Singapore staffs taking part in the Football with a Heart event.

  • Mr Koh Seng Geok, Executive Director of Roxy Pacific Holdings participating in the charity car wash activity.

  • Mr Klaus Gottschalk, General Manager of Grand Mercure Roxy Singapore participating in the charity car wash activity.


This year, we continued our past tradition of hosting a Christmas party for the associates of Montfort Care for the fifth year running. The jubilant celebration took place on 15 December 2016 and was themed "The Magic of Christmas". Hosted by Mr Teo Hong Lim, our Executive Chairman cum CEO, the event welcomed a number of distinguished guests, including Guest-of-Honour Emeritus Senior Minister Goh Chok Tong. The party proved to be a highly entertaining affair and all our guests of 51 families, comprising 20 senior citizens had a pleasant and enjoyable time immersing themselves in the celebration programme put up by the talented Montfort Care members. Gifts of hampers worth S$80 and S$40 were also handed out to families and senior citizens respectively.

This year also marked the first time we took part in the "Football With A Heart" charity event coordinated by Tote Board held on 21 May 2016 at the National Stadium. We not only participated in the event by gamely playing on the field but also donated S$5,000 as a Silver Team corporate donor. The funds raised were distributed amongst nine beneficiaries, namely CARE United, DaySpring, Disabled People's Association, Kwong Wai Shiu Hospital, O'Joy Care Services, President's Challenge, Sparkle Care, SportCares Foundation and WE CARE Community Services Limited.

Outreach To The Elderly

e cherish the contributions made by the elderly, especially the pioneer generation, towards our nation-building efforts and view them as an invaluable asset of the country. Hence, we have always created purposeful ways to show our appreciation for the pioneer generation, particularly the desolated elderly, as part of our community outreach initiatives.

"A Celebration of Abundant Blessings"

This year on 18 February 2016, the Foundation organised a Chinese New Year celebration for the third time, which was themed "A Celebration of Abundant Blessings", and brought together 320 seniors and partnered 75 students from Tanjong Katong Secondary School, who volunteered to assist in serving the elderly during the celebratory event. The highly anticipated event was graced by Guest-of-Honour, Mr Lim Biow Chuan, Member of Parliament for Mountbatten SMC with Emeritus Senior Minister Goh Chok Tong as special guest.

The event culminated in a delectable Chinese New Year Lunch at the Marine Parade Foo Hai Elderly Lodge, which was located at Blk 4 Marine Terrace. 100 senior citizens were treated to a festive lion dance performance as they enjoyed their delightful Chinese Lunar New Year meal amidst the exuberant atmosphere.

We ended our community outreach programme for the year on 27 November 2016 with our bi-annual event, "Project We Care Garden Party at the Istana". In collaboration with the People's Association, the Garden Party provided an opportunity for the elderly and low-income families in Singapore to come together to enjoy an idyllic afternoon of fun and games with exciting performances by various groups. The Group chartered two buses to ferry families from Marine Parade and Tampines North to the Istana. Hosted by President Tony Tan Keng Yam, the event created joyful memories for several underprivileged families.


esides our local outreach activities, we have also been actively organising overseas community projects as we recognise the need to assist our neighbouring countries in improving their living standards.

On July 2016, Mr Teo Hong Lim, our Executive Chairman cum CEO, made a site visit to the Salvation Army's Evangeline and William Booth at Medan to witness the commendable work that our staff volunteers have done for them over the past 2 years. Mr Teo even took the opportunity to interact closely with the team and children over a delightful dinner gathering.

In November, we coordinated our regular annual Medan community trip in the form of a 3-day exchange programme, bringing 17 students from St Andrew's Secondary School to Medan to volunteer and experience the overseas community project.

The students were introduced to the boys' home lifestyle in Medan and helped them install a LCD TV, dining chairs and gas stove in their home. They taught the children how to play Ukulele and had a fun time gathering at the Evangeline Booth.

As part of a goodwill effort, the Group also hired contractors to renovate the badminton court, walkway and washing area of the William Booth.

It had been a most rewarding cultural exchange for the students and even more so for the excited and elated children in Medan, who learned and benefited from the initiative.

  • St Andrew's Secondary School's teachers and student interacting at the William Booth in Medan.

  • Evangeline & William Booth Home Children in Medan


n recognition of the Group's outstanding corporate social responsibility efforts, Roxy-Pacific Holdings Limited was conferred the Big Hearts Award on 15 September 2016 at the annual Mayor's Appreciation Luncheon @ South East 2016 held at Concorde Hotel Singapore and hosted by Dr Mohamad Maliki Osman, Mayor of South East District. The award ceremony presented a total of 67 awards to compliment the social achievements of various community and corporate partners in different areas, as well as to show appreciation for their strong community support.

We were also awarded by the People Association (PA) - Community Spirit Award 2016 on 19 October 2016 as further testament of our community contributions. The PA Community Spirit Award is given to commend partners who rendered significant assistance to the nation in its social and community development.

We are proud to be the recipients of these prestigious community awards and feel encouraged to continue in our efforts towards building a more caring and sustainable environment.