Corporate Social Responsibility

Roxy-Pacific Holdings Limited strongly believes in giving back to the society in which we operates in. In as much as we have received and gain over the years with respectable profit and dependable employees, we would like to give back to the society and extend a helping hand to those who are in need.

As with each year, our focus remains with children’s welfare and elderly care within our immediate community. We chose to focus on areas and initiatives that we deem most effective and missions that touches our hearts.

The Silver Generation

e kicked off 2018 with our Chinese New Year Lunch – A celebration of Blessings & Prosperity on 28th February in collaboration with St Hilda’s Community Services. For this event, we are graced by the presence of President Halimah Yacob and Mr Lim Biow Chuan, MP of Mountbatten SMC. A total of 270 seniors were invited to Grand Mercure Singapore Roxy, East Coast ballroom for lunch celebration served by 70 students from Tanjong Katong Secondary School students and 30 volunteer staffs. Throughout the 2 hours event, pre-schoolers from St Hilda’s Kindergarten and students from Tanjong Katong Secondary School put up performances which engaged the seniors and this added to the festive celebration. At the end of the event, red packets (ang pows) were also given out to each of the senior as a blessing to them ahead of the Chinese New Year.

Cruising along the year, we approached Hari Raya festival and on 8th June, we collaborated with Montfort Care to bring 15 seniors and 10 low-income families for Hari Raya shopping – Belanja@ Geylang Serai. Together with 30 volunteer staffs and 18 Victoria School students, we brought the seniors and families for a 2 hours shopping spree in Geylang Serai, where we gave each senior S$50 and S$100 for each family for their purchases. After a wonderful bounty, the volunteers together with seniors and families return to Good Life!Makan to break fast together. We took this opportunity to provide and serve each of them with catered dinner.


  • Belanja@Geylang Serai with seniors and families from Montfort Care

  • Roxy volunteer staff at GoodLife!Makan to break fast with seniors and families from Montfort Care

  • President Halimah Yacob distributing red packets (ang pow) to senior citizens of St Hilda Community Services during the Chinese New Year lunch (Photo By: MCI)


Children Are Our Hope For The Future

ur signature Car Wash Event is the highlight of our annual CSR calender and highly participated by our employees. Our business associates as well as residents in our vicinity have come to anticipate our yearly affair and have often come by year after year to support us. This year, we have the privilege to invite Mr Lim Biow Chuan to join us in this meaningful event. Mr Lim together with our management has initiated the event by washing the first car that arrived that day. During the 8 hours non-stop drive, a total of 114 volunteer staff took time away from their work to participate in the event from traffic marshalling, reception, runners, coordinating to washing of vehicles. In addition, we have also set up a stall to provide food and drinks to boost our fund raising. For this event, we have washed a total of 104 vehicles with almost 200 visitors and donors coming throughout the day to support our event.

We are heartened to announce that in 2018, we have raised a total of S$137,169, a much higher donation as compared to previous years. We believe this is an attestation of trust from our business associates and donors of the work we have done in these 11 years. All these proceeds goes to our Roxy Foundation and it is managed by Community Foundation of Singapore to be utilised under Children are our Hope for the Future Fund to continue to fuel and support the organisations that is improving and changing the lives of the children.

The Children are our Hope for the Future Dinner is held on 3rd August for the beneficiaries and their family. A total of 170 students and their guardians attended the dinner and with the assistance from 70 Swiss Cottage Secondary students and 30 volunteer staff, we hosted the dinner with much festivity. We are also honoured to have ESM Goh Chok Tong to grace the event and presented our contribution of S$25,000 to Roxy Children’s Fund that’s managed by South East Community Development Council. During the dinner, we also presented to 100 students from Bedok Green Primary, Geylang Methodist Primary, Macpherson Primary and Tanjong Katong Secondary with S$500 financial assistance each, amounting to a total of S$50,000. We also gave a token of appreciation to Swiss Cottage Secondary School amounting to S$3,000 for their support during the dinner.

This year, Boon Lay Garden Primary has sent a total of 120 students from Primary 5 & 6 for a half day learning session in our Hotel – The Learning Journey. For 4 hours, the students are organised into 3 groups that moved in rotation between Front Desk, Housekeeping and F&B department to learn and experience the different job and responsibilities of each area. This is part of the school’s intention to further expose the students to actual working environment and gain perspectives of a working atmosphere.

This year Montfort Care has especially reached out to us for their event through Big Love Child Protection Specialist Centre, titled It Takes a Village To Protect A Child. In this event, we gave our support amounting to S$10,000 and in addition we pledged as a company to support children and their programmes. Following our support, we are invited to their event on 21st October where a token of appreciation is presented to our company.


  • Directors and staff of Roxy-Pacific Holdings Limited and Grand Mercure Singapore Roxy during the 11th annual Charity Car Wash

  • Students from Swiss Cottage Secondary School volunteering during the Children are our Hope for the Future Dinner

  • Mr Teo Hong Lim, Chairman and CEO of Roxy-Pacific Holdings Limited presenting the cheque to Mr Kia Siang Wei, General Manager of South East Community Development Council for the Roxy Children’s Fund, witnessed by Emeritus Senior Minister Goh Chok Tong

  • Boon Lay Garden Primary School’s students during The Learning Journey at Grand Mercure Singapore Roxy

  • Christmas Party at Grand Mercure Singapore Roxy with children and families from Montfort Care Centres


Apart from financial support, we also have a yearly event for families to have a fun day out with their children which is named Movies for The Family Event. This year, we booked a hall in GV Katong for the movie Ralph Breaks The Internet: Wreck-It-Ralph 2 for 220 children from Montfort Care Centres and St Hilda’s Community Services to join us for a movie date on 29th November.

Towards the end of the year, we celebrated Christmas with children from Montfort Care Centres together with their families, totalling 270 pax on 14th December at Grand Mercure Singapore Roxy. We are heartened to have Mr Seah Kian Peng, MP for Marine Parade GRC and his wife to join us for the event. The fun-filled eventful dinner is hosted by Montfort Care Centres with the venue and dinner fully supported by Roxy Foundation. Throughout the 2-hour dinner, the ballroom was filled with much joy and laughter from the active participation from the children and their families in various team activities. The event ended with much fun fare and the distribution of goodies bag to each family.

n 25th June, in celebration of Hari Raya festival, together with Samsung C&T, we organised a Hari Raya dinner for the Marine Parade Station Construction Team. A buffet dinner spread from our Hotel is provided to 250 migrant workers to show our appreciation and our support for them as they are away from their families for an extended period of time. We recognised and appreciate their labour and work towards building our country’s infrastructure, especially in festive season like this. Mr Edwin Tong, MP of Marine Parade GRC and Mr Lim Biow Chuan have graciously attended the dinner and together with the migrant workers, enjoyed various performances and talent shows put up by the workers themselves, adding much joy and festivity to the event.






  • Hari Raya dinner with migrant workers from Marine Parade Station Construction Team


ast year, during one of the overseas trip to Medan, we chance upon Tanjong Morawa Blind Children Home and heard of their plight. The blind children home constantly face water shortage issue and at times went without fresh water for a period of time. Due to the lack of water pumping system in the area and the children themselves aren’t able to travel the distance to collect water from the neighbouring water outlet, the children often skipped bathing, washing and all other water-related cleaning. They even have to resort to buying bottled water just for consumption.

After understanding their issues and identifying the possible assistance we can provide, we decided to co-sponsor the installation of a water pumping service at the Home. The entire system and installation cost a total of S$20,000, and by May this year the installation was completed. On 30th May, we went to officiate the usage of the water tank and at the same time sponsor a dinner for the children. During the dinner, a local mayor turned up to personally thank us for the much needed resource that the Home needed for years. And subsequently a local newspaper reporter came and published an article highlighting the installation.

To end the year, we went on our annual Christmas trip to our Salvation Army Evangeline Booth girls’ home in Medan, Indonesia. Our volunteers together with the caretakers brought the girls for a Christmas outing where they can shop and purchase new clothes for themselves. This year on Christmas day, we organised an elaborated dinner for the girls and hosted them at Grand Mercure Maha Cipta Medan. Together with their caretakers and 57 girls from the home, we all had a wonderful and joyous celebration together.

This year we are also heartened that our overseas colleagues took the initiatives to support charitable organisations in their local community. Our Managing Director at Roxy-CES (NZ) Limited, Ben Hopkins was excited when he heard from Make-A-Wish Rope For Hope about their 1st foray into New Zealand and he immediately agreed to the partnership, offering our building on 205 Queen Street to be used as the event venue on 16th November 2018. Rope For Hope has been a yearly signature fundraising event for Make-A-Wish Canada and Ireland where participant is challenged to abseil down high-rise building and each is required to raise at least NZD$1,500 to help grant life-changing wishes for the Wish children living with critical illness. The abseiling event replicates the challenge that the beneficiaries will have to overcome; the fear of future, the strength to overcome the fear and the determination to keep on going. Ben was one of the first participants that signed up and scaled down the 17-storey high iconic building in the city centre and he has also singlehandedly raised NZD$2,010 for the event as of print date. In addition, as a company we also supported the event with NZD$10,000 and volunteer the use of the building. In his own words, Ben echoed our company’s vision in CSR in which we are a strong believer in giving back to our society beyond our professional business and to do our part in making a better place for the community.

This year, we ventured into several new projects and we are glad to hear of good reports and seen the tangible benefits of our support. We are excited for the year to come and the future projects that may come our way. We hope to continue to do good works and hope that our constructive efforts will truly transform and improve someone’s life in the long term – both locally and overseas

  • Officiate the usage of water tank that was sponsored and installed for Tanjong Morawa Blind Children Home at Medan, Indonesia.

  • Ben Hopkins, Managing Director of Roxy-CES (NZ) Limited abseiling down from our 17-storey high building on 205 Queen Street, Auckland for Make-A-Wish Rope for Hope